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CELEBRATING THE HOLIDAY SEASON, SUPPORTING A CAUSE

Coming together to share love, spread holiday cheer and support our community.

SOME WEEKENDS ARE SERIOUS BUSINESS

Taking over Orlando for SFC 2024

AN HONOR WE DON’T TAKE LIGHTLY

We’re proud to be named a Graphis Master

TRACTION FACTORY RECOGNIZED FOR ITS 100TH GRAPHIS AWARD

What it means to us — and why

WATERSAFE MKE’S IMPACT AGAINST RISING WATER-RELATED INCIDENTS

Local organizations partner with the Milwaukee Fire Department for the first of many life ring installations.

WHO MADE THE RIGHT CALLS WITH THE GAME ON THE LINE?

Traction Factory president breaks down the standout ads from Super Bowl LVIII.

SEVEN CONSECUTIVE YEARS, ONE INCREDIBLE MILESTONE

Graphis awards Traction Factory in the 2024 Advertising Annual.

THEY CAN’T ALL BE WINNERS

Traction Factory President Scott Bucher shared his opinions on this year’s batch of Super Bowl ads.

GRAPHIS AWARDS AGENCY GOLD, SILVER AND MORE

Traction Factory celebrates its fifth consecutive year of hardware in the Design Annual.

TRACTION FACTORY DESIGNS 50TH ANNIVERSARY JERSEYS TO BENEFIT SOWI

Our design boosted awareness and funds for SOWI athletes statewide.

TRACTION FACTORY PRESIDENT REACTS TO SUPER BOWL LVI ADS

The Milwaukee Business Journal asks marketing experts in town which ads delivered –– or missed, hard.

GRAPHIS AWARDS TRACTION FACTORY GOLD AND SILVER

Poster creative earns more recognition in the 2022 Photography Annual.

TRACTION FACTORY WINS FOR THE 11TH CONSECUTIVE YEAR IN THE AUTOMOTIVE COMMUNICATIONS AWARDS

Judges present awards for Best Ad and Brochure.

TRACTION FACTORY AWARDED ITS 60TH GRAPHIS AWARD

Selected from 750 global entries, judges present three Silver Awards to Traction Factory in the 2022 Design Annual.

TRACTION FACTORY CLIENTS WIN FOR EIGHT CONSECUTIVE YEARS IN THE COMMUNICATOR AWARDS

Traction Factory wins Gold in the national competition.

GRAPHIS ANNOUNCES WINNERS FOR THE 2022 POSTER ANNUAL

Traction Factory wins two Silver Awards in the recent global competition.

TRACTION FACTORY AND OLMSTED MEDICAL CENTER DISRUPT SUPER BOWL LV

Two spots air for healthcare client in the Big Game.

SUPER BOWL LV HAD SOME SHINING MOMENTS — FROM AN ADVERTISING PERSPECTIVE. THE GAME, WELL, IT WAS OVER AT KICK-OFF.

Traction Factory president Scott Bucher shared his opinions on the recent Super Bowl LV ads.

GRAPHIS ANNOUNCES 2021 PHOTOGRAPHY ANNUAL WINNERS

Traction Factory wins hardware for the fourth consecutive year.

TRACTION FACTORY WINS FOR THE 10TH CONSECUTIVE YEAR IN THE AUTOMOTIVE COMMUNICATIONS AWARDS

Judges present awards for Marketing Collateral and Video Production.

TRACTION FACTORY AWARDED THREE GOLD AWARDS FOR HEALTHCARE TELEVISION IN THE 2021 GRAPHIS ADVERTISING ANNUAL

Judges also present Silver Award for Snap-on Tools Master of the Pit social promotional work.

TRACTION FACTORY AWARDED ITS 50TH GRAPHIS AWARD

Judges present Gold, Silver and Honorable Mention to Traction Factory in 2021 Design Annual.

GRAPHIS ANNOUNCES 2021 POSTER ANNUAL WINNERS—THESE ARE ESPECIALLY MEANINGFUL.

Traction Factory secures four awards in the 2021 Graphis Poster Annual.

UNLIKE THE GAME ITSELF, THE WINNING ADVERTISER IS UP FOR DEBATE.

Traction Factory president Scott Bucher contributed his opinions in a Milwaukee Business Journal recap of the (somewhat) super advertising bowl.

Summertime Success from Graphis

Traction Factory and clients earn six awards in Graphis Design 2020 annual.

Celebrating Success at the 2019 Bell Awards

Traction Factory and clients earn 11 awards at annual ANA Milwaukee event.

ALS poster design wins Graphis Gold

Event poster picks up second Gold award.

‘Toast to Hope’ photography wins Graphis Gold

Second consecutive Photography Gold for client event.

Six-Word Super Bowl Spot Reviews

Our team’s reactions to ads from the Big Game.

Sixth Time’s A Charm with Graphis

Traction Factory wins a Platinum and three Gold awards in Graphis’ Advertising 2019 annual.

Traction Factory featured in Milwaukee Business Journal panel

Traction Factory president Scott Bucher is one of three agency leaders discussing the strength of Milwaukee’s agency community in the Milwaukee Business Journal.

Traction Factory earns Graphis Gold for Snap-on Tools branding

Branding work for Snap-on Tools earns its second Gold Award in Graphis’ Branding 7 collection.

Traction Factory Makes Graphis History

Poster for ALS Association Wisconsin wins a record-breaking fourth Platinum Award.

Businesses and Badasses Break Records for MDA

Traction Factory assists MDA in making their 25th anniversary ball a night to remember.

A Big Night at the 2018 Bell Awards

Traction Factory and clients receive 13 awards at BMA Milwaukee’s annual show.

The Case for Facebook Page Likes

Page likes don’t equal sales. We found out they can.

Graphis awards Traction Factory for typography

ALS Association Wisconsin Chapter poster earns Platinum, logo for Snap-on Tools receives Gold.

The MFD Truckie Strikes Back!

Traction Factory & Warm Up Winter make it to the Final Four.

A Burger Showdown for a Great Cause

Traction Factory’s “MFD Truckie” burger competes to benefit Warm Up Winter.

Graphis honors Traction Factory again

Photography for clients wins a gold and a merit.

Van Torquey makes an impact with the Milwaukee Admirals

Snap-on character has a monstrous debut between periods.

Traction Factory Wins Prestigious 2018 Platinum Graphis Award

Ad agency also recognized with three silver and a merit award for ALS Association Wisconsin Chapter creative.

Brands Can Do More Than Push Products

Burger King stands up to bullies.

Death, Honor, Love, Celebration

Coming together to honor culture and support our community.

Don’t Lose Your Brand

Tips to avoid a Facebook hack & secure your brand’s Facebook fan page.

This Is It, Part 2

To set yourself free, sometimes you have to break down a few walls.

WE REFUSE TO LET ALS GO UNCHECKED

Each Milwaukee Admirals Power-Play Score Gets Us Closer to the Goal.

This Is It: Part 1

For Traction Factory to evolve, a trip to the past was necessary.

One New Site Deserves Another

Welcome to Traction Factory 2.0

Momentum in progress.

Turns out, the process of rehabbing a circa 1921 warehouse is like business as usual for us.

Honored to Be Honored

Friday the 13th may be unlucky, but Thursday the 13th certainly wasn’t.

Dan O’Donnell is #vsALS

It’s going to take all of us #vsALS.

Maintaining the Momentum

Milwaukee is our home.

Why We Race

It’s about building our momentum.

Daytona Double Header

Running out front is the place to be. Traction Factory is excited to be part of this first-class team.

Communicator Awards 2016

Congratulations go out to the teams involved here at TF.

Dallas Wrap-up

What a great weekend!

Hot damn, that’s a fine looking race car right there!

We’re pumped to be continuing our sponsorship of Tanner Whitten during the 2016 Global Rallycross race series.

Traction Factory Plans Move To Walker’s Point

We’re moving to Walker’s Point this Fall.

“Right to try” bill

The Right To Try is bill gaining momentum in Washington.

Momentum. Why having it isn’t enough.

We talk about having and building momentum around here a lot.

Business Journal Series – April 22

Today’s  Milwaukee Business Journal was nearly six years in the making.

Traction Factory Wins Big Again at Milwaukee BMA Awards

We took home 20 awards for our momentum-building work.

ALS Wisconsin Chapter – Evening of Hope

We are honored, and humbled, to have been selected to receive the 2016 Rebecca Bell-Barbie Award for our work with the ALS Association WI Chapter.