TRACTION FACTORY CLIENTS WIN FOR EIGHT CONSECUTIVE YEARS IN THE COMMUNICATOR AWARDS
Traction Factory wins Gold in the national competition.
Last week was a big deal for Traction Factory.
We finally experienced two glorious days of late spring warmth here in Walker’s Point. Our hometown Milwaukee Bucks won the first two games of the 2019 NBA Eastern Conference Finals. And our Traction Factory team came home with eleven Bell Awards (listed below) at the annual award show hosted by ANA Business Marketing Milwaukee.
We’re thrilled with the outcome at the ANA Bell Awards – and for a couple of reasons. First, we’ve long believed the best client work happens at the intersection of art and commerce. The national panel of client- and agency-side professionals judging this year’s Bell Awards recognize work that is strong creatively, is top-of-category from a strategic perspective and has demonstrated measurable business results.
Second, the awards presented at this year’s Bell Awards show, when added to the more than 100 awards presented to TF over the last 8 years at this show, is recognition of this team’s ability to deliver consistent high-level client work over time.
I’m very proud of our team. The eleven awards represent work produced in collaboration with six unique clients. That trusting partnership is incredibly important to us and to the process. The result: each client team has the same expectation. Kick-ass work. It happens here.
2018 Stickin’ It to ALS — The ALS Association Wisconsin Chapter & Milwaukee Admirals
PT850 Social Campaign Video — Snap-on Tools
Animation or Motion Graphics:
Flank Drive® Xtra — Snap-on Tools
Video, Short Form/Commercial Spot:
2018 Black-N-Blue Ball Sponsor Video — MDA of Southern Wisconsin
Toast to Hope Photography – Toga — Iron-Town Harley-Davidson / The ALS Association Wisconsin Chapter
Themed Special Event:
2018 Black-N-Blue Ball Event Materials — MDA of Southern Wisconsin
Large Tradeshow Exhibit (Over 500 sq. ft.):
Music & Metal – Snap-on Franchisee Conference 2018 — Snap-on Tools
Themed Special Event:
SuccessWorks Rocks! — SuccessWorks at University of Wisconsin – Madison, College of Letters and Science
Product/Capabilities Brochure or Catalog:
Tool Storage Brochure Series — Snap-on Tools
Integrated Communication Program (Budget $100K to $200K):
Music & Metal Promotion — Snap-on Tools
Integrated Social Media Campaign:
Warm Up Winter Burger Promo — Traction Factory & Milwaukee Fire Department