A winning culture starts with winning people.

And we’ve got our fair share of them. Smart, fun, savvy, dedicated. Bringing different perspectives, different skill sets, different experience. What brings us together? A dedication to creating real momentum for our clients. That, and the bottomless coffee pot in the kitchen.

One Talented Group

Our People
And, if you’ve been to our office, probably have.
STEVE DRIFKA // Executive Creative Director

Most creatives love to talk. Steve loves to listen. It’s an approach that has served him and his clients well. Clients ranging from Porsche, Nike, Northface, NHL and Bud Light to Disney, Celebrity Cruises, Harley-Davidson, Snap-on Tools and Pepsico.

Oh, and his work for Gatorade also included one of the most shared and talked about viral campaigns to ever hit the googlewebs. And though he’s consistently won awards in every major creative competition that matters, he’s most respected for creating and guiding work that’s strategically on-target and on-brand for every client.

When he’s not at the office, he’s either spending time with his family or his muscle car – while thinking about work.

SCOTT BUCHER // Business Development Specialist/President

After years of learning how to help both clients and his employers grow revenue, Scott began to form a vision for a better agency model.

Traction Factory is that vision. And since opening its doors in 2010, he’s been busy recruiting the brightest, unjaded marketing minds and proving that his client-centric/total immersion approach to building brands is the key to igniting momentum.

Scott’s previous experience is nearly as vast as his love for Iron Butt treks on his Harley-Davidson Ultra Limited. Which, due to the fact that he’s one of those agency owners who’s actually involved, are all too rare.

SHANNON EGAN // Director Of Accounts

Trying to choose between staying at a job she loved in the Midwest, or moving to San Francisco to be closer to family and wine country, she decided to do both. Now the poster child of utilizing technology to work efficiently, Shannon seamlessly leads the Traction Factory account team and manages client relationships.

Saying that she’s keenly focused and detail oriented is one of history’s great understatements, and has served her well in handling automotive, healthcare, higher education, leisure and other accounts.

She also possesses the unusual traits of being a passionate advocate for her clients, while simultaneously championing breakthrough work from the agency’s creative team.

TRAVIS KNUTSON // Digital Director

Typical of a Wisconsinite, Travis has a hard time talking about himself. But we have no such qualms, especially with the digital pedigree he brings to the table. His nearly 20 years of experience in digital development and management includes honing his skills in some of Wisconsin’s leading digital/design firms, as well as helping found and lead a 15-person digital agency.

His client experience runs the gamut from Trek Bicycles and Mercury Marine to Allstate Insurance, SubZero/Wolf and Johnson Health Tech.

Achievements along the way include helping to develop the travelwisconsin.com tourism site and directing the development of an iOS and android app that reached #1 in Japan for paid iOS music apps. Which makes him one of the few people who can legitimately say “I’m huge in Japan.”