And we’ve got our fair share of them. Smart, fun, savvy, dedicated. Bringing different perspectives, different skill sets, different experience. What brings us together? A dedication to creating real momentum for our clients. That, and the bottomless coffee pot in the kitchen.
After years of learning how to help both clients and his employers grow revenue, Scott began to form a vision for a better agency model.
Traction Factory is that vision. And since opening its doors in 2010, he’s been busy recruiting the brightest, unjaded marketing minds and proving that his client-centric/total immersion approach to building brands is the key to igniting momentum.
Scott’s previous experience is nearly as vast as his love for Iron Butt treks on his Harley-Davidson Ultra Limited. Which, due to the fact that he’s one of those agency owners who’s actually involved, are all too rare.
With a master’s degree in Anglo-Irish Literature and season tickets at Lambeau Field since the age of three, S.J. brings a variety of creative influences to every project he takes on.
He spent a winter as a lift operator in Colorado, but not until he’d traveled around Europe a few times and worked 10 summers in a row slinging frozen custard in beautiful Door County, WI — still fondly known to some as “the Cape Cod of the Midwest.”
That’s all to say he took a rather unconventional path to becoming an award-winning creative director. But we’re sure glad he did: For the past two decades, he’s been applying his unique perspective to work for clients in healthcare, education, hospitality, biotechnology, publishing, insurance, communications, and more.
A humble guy who hails from St. Louis, MO, David made his way to Lake Michigan environs back in 2012. He’s since won some Graphis awards and a handful of MKE 99s, but that’s not all that to him.
What he does care about is how the right typeface can make or break a campaign, getting into the nuts and bolts of what our clients need and desire, and endeavoring to get everything more than right. He’s a stickler for the finer points of design, and nary a project leaves the house without his capable eyes on it.
When he’s not sweating the details, he’s immersing himself in the messier aspects of printmaking, elbows deep in darkroom processing trays, or reading up on the latest in gothic horror.
Trying to choose between staying at a job she loved in the Midwest, or moving to San Francisco to be closer to family and wine country, she decided to do both. Now the poster child of utilizing technology to work efficiently, Shannon seamlessly leads the Traction Factory account team and manages client relationships.
Saying that she’s keenly focused and detail oriented is one of history’s great understatements, and has served her well in handling automotive, healthcare, higher education, leisure and other accounts.
She also possesses the unusual traits of being a passionate advocate for her clients, while simultaneously championing breakthrough work from the agency’s creative team.
Typical of a Wisconsinite, Travis has a hard time talking about himself. But we have no such qualms, especially with the digital pedigree he brings to the table. His nearly 20 years of experience in digital development and management includes honing his skills in some of Wisconsin’s leading digital/design firms, as well as helping found and lead a 15-person digital agency.
His client experience runs the gamut from Trek Bicycles and Mercury Marine to Allstate Insurance, SubZero/Wolf and Johnson Health Tech.
Achievements along the way include helping to develop the travelwisconsin.com tourism site and directing the development of an iOS and android app that reached #1 in Japan for paid iOS music apps. Which makes him one of the few people who can legitimately say “I’m huge in Japan.”