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TRACTION FACTORY AND OLMSTED MEDICAL CENTER DISRUPT SUPER BOWL LV

Two spots air for healthcare client in the Big Game.

The objective this year for our client, Olmsted Medical Center, in Rochester, MN was to help them effectively reach a Super Bowl audience at home with members of their COVID bubble. We achieved it with two spots unlike any other in the game. The message: “Prioritizing your health is one of the most important and generous things you can do for yourself and the people in your life”. And, in a market synonymous with healthcare, we did it as the only brand in that category.

A win? We think so.

SUPER BOWL LV HAD SOME SHINING MOMENTS—FROM AN ADVERTISING PERSPECTIVE. THE GAME, WELL, IT WAS OVER AT KICK-OFF.

Traction Factory president Scott Bucher shared his opinions on the recent Super Bowl LV ads.

UNLIKE THE GAME ITSELF, THE WINNING ADVERTISER IS UP FOR DEBATE.

Traction Factory president Scott Bucher contributed his opinions in a Milwaukee Business Journal recap of the (somewhat) super advertising bowl.

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Our team’s reactions to ads from the Big Game.

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