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TRACTION FACTORY PRESIDENT REACTS TO SUPER BOWL LVI ADS

The Milwaukee Business Journal asks marketing experts in town which ads delivered –– or missed, hard.

Fans eagerly filled the stadium (or their family room) this Sunday since a lot was at stake, not just for the game itself but for recurrent and first-time advertisers alike. Several brands stepped up their game this year, while others certainly fumbled and paid the price, literally, since a 30-second ad reportedly costed a record $6.5+ million.

Despite the Los Angeles Rams’ victory, one question remains: What ad was the clear winner for Super Bowl LVI? With other marketing experts in town, our president Scott Bucher, shared his thoughts in a recent Milwaukee Business Journal recap of the best and worst ads during the big game.

TRACTION FACTORY AND OLMSTED MEDICAL CENTER DISRUPT SUPER BOWL LV

Two spots air for healthcare client in the Big Game.

SUPER BOWL LV HAD SOME SHINING MOMENTS — FROM AN ADVERTISING PERSPECTIVE. THE GAME, WELL, IT WAS OVER AT KICK-OFF.

Traction Factory president Scott Bucher shared his opinions on the recent Super Bowl LV ads.

UNLIKE THE GAME ITSELF, THE WINNING ADVERTISER IS UP FOR DEBATE.

Traction Factory president Scott Bucher contributed his opinions in a Milwaukee Business Journal recap of the (somewhat) super advertising bowl.

Six-Word Super Bowl Spot Reviews

Our team’s reactions to ads from the Big Game.

Brands Can Do More Than Push Products

Burger King stands up to bullies.