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Six-Word Super Bowl Spot Reviews

Our team's reactions to ads from the Big Game.

The day after the Super Bowl is the ad industry’s favorite day of the year — one where advertising and marketing professionals get to be armchair experts on the multi-million dollar spots that ran during the Big Game.

This year at Traction Factory, we decided to make a game out of our morning-after reactions, and challenged TF team members across disciplines to condense their thoughts into six words or less for a handful of spots.

So without further ado, here are Traction Factory’s Six-Word Super Bowl Spot Reviews.

Hyundai – “The Elevator”

Uh, what were you selling me?
– Peter Bell, Executive Creative Director

Bateman kills, car deal falls flat.
– Matt Lemke, Art Director

Michael Bluth makes a snarky bellhop.
– Christine Gallo, Traffic Manager

Vegan food is actually very good.
– Mark Brautigam, Senior Art Director

Bud Light – “Special Delivery”

Do people care about corn syrup?
– Peter Bell, Executive Creative Director

Beer titan hits at entire industry.
– Anna Kohnen, Senior Account Executive

Duh. Bud Light is rice beer.
– Alex Lahr, Social Channel Manager

Adam Levine would’ve made this better.
– Mark Brautigam, Senior Art Director

Targeted to Millennials: corn syrup haters.
– Whitney Marshall, Account Executive

Amazon – “Not Everything Makes the Cut”

Skynet is closer than you think.
– Ibro Gulamov, Production Artist

Way more personality than Jeff Bezos.
– Travis Knutson, Digital Director

Engineers are more than micro-dosing.
– Christine Gallo, Traffic Manager

Touting your irresponsibility doesn’t seem smart.
– Anna Kohnen, Senior Account Executive

Yikes… But Prime is my life.
– Emily Moss, Account Coordinator

Burger King – “Eat Like Andy”

How is Warhol relevant to BK?
– Whitney Marshall, Account Executive

Andy Warhol’s face says it all.
– Matt Lemke, Art Director

Used hamburger now worth $2.3 million.
– Mark Brautigam, Senior Art Director

Bubly Sparkling Water – “Michael Bublé vs bubly”

Moms everywhere will love this spot.
– Alex Lahr, Social Channel Manager

Only time celebrity was used responsibly.
– Anna Kohnen, Senior Account Executive

Makes me feel for Michael Bublé.
– Christine Gallo, Traffic Manager

That’s what Michael Bublé looks like?
– Emily Moss, Account Coordinator

Verizon Wireless – “The Coach Who Wouldn’t Be Here”

Finally, here comes the tear jerker.
– Emily Moss, Account Coordinator

Contorting human emotion into a mission.
– Christine Gallo, Traffic Manager

I’m not crying – you are! Goosebumps.
– Anna Kohnen, Senior Account Executive

An emotional public relations mea culpa.
– Alex Lahr, Social Channel Manager

Audi – “Cashew”

Death better than an office job.
– Matt Lemke, Art Director

Watch out Tesla. Audi is coming.
– Anna Kohnen, Senior Account Executive

Simple cashew can show the future.
– Ibro Gulamov, Production Artist

Could’ve been a pistachios spot instead.
– Christine Gallo, Traffic Manager

Remind me again in 5 years.
– Emily Moss, Account Coordinator

TRACTION FACTORY AND OLMSTED MEDICAL CENTER DISRUPT SUPER BOWL LV

Two spots air for healthcare client in the Big Game.

SUPER BOWL LV HAD SOME SHINING MOMENTS—FROM AN ADVERTISING PERSPECTIVE. THE GAME, WELL, IT WAS OVER AT KICK-OFF.

Traction Factory president Scott Bucher shared his opinions on the recent Super Bowl LV ads.

UNLIKE THE GAME ITSELF, THE WINNING ADVERTISER IS UP FOR DEBATE.

Traction Factory president Scott Bucher contributed his opinions in a Milwaukee Business Journal recap of the (somewhat) super advertising bowl.

Brands Can Do More Than Push Products

Burger King stands up to bullies.