The MFD Truckie Strikes Back!

Traction Factory & Warm Up Winter make it to the Final Four.

Still hungry? So are we.

From March 27-30, the MFD Truckie is back on the menu for only $5 during the Final Four of Merriment Social’s March Madness Happy Hour Burger Challenge. 

Our burger is vying for a spot in the finals next week. If we win the whole challenge, the MFD Truckie will end up on the restaurant’s permanent menu and – more importantly – secure a large donation to our nonprofit parter Warm Up Winter, a Milwaukee Fire Department initiative that provides winter coats and cold-weather gear to Milwaukee Public School students during the winter months.

Stop by Merriment Social between 4pm and 6pm to order and vote for the MFD Truckie, and join the familiar faces around Milwaukee in supporting the burger and the cause.  

We’ll see you there!

Businesses and Badasses Break Records for MDA

Traction Factory assists MDA in making their 25th anniversary ball a night to remember.

A Burger Showdown for a Great Cause

Traction Factory’s “MFD Truckie” burger competes to benefit Warm Up Winter.

Death, Honor, Love, Celebration

Coming together to honor culture and support our community.


Each Milwaukee Admirals Power-Play Score Gets Us Closer to the Goal.

Dan O’Donnell is #vsALS

It’s going to take all of us #vsALS.