Businesses and Badasses Break Records for MDA
Traction Factory assists MDA in making their 25th anniversary ball a night to remember.
The Milwaukee Admirals commanded the ice and wardrobe earlier this month while sporting our specially-designed jerseys celebrating the 50TH anniversary for Special Olympics Wisconsin (SOWI). Our new design outfitted the entire team (even Roscoe!) and a Zamboni, and the anniversary jerseys were ultimately auctioned off to raise funds for SOWI.
Paired with game day raffle proceeds, Admirals President and Special Olympics Wisconsin board member, Jon Greenberg, announced that the team raised an impressive $21,771 at the recent home game! All proceeds directly benefited SOWI sports and health programming.
We deeply value our partnerships with SOWI and the Admirals, and we’re truly honored to contribute to this accomplishment. We look forward to the next opportunity to spread awareness and empower SOWI athletes statewide.
“We were wowed by [Traction Factory’s] commitment to making this auction truly remarkable…and promoting inclusion across all realms.”SOWI Interim President & CEO, Don Wigington