Why We Race
It’s about building our momentum.
We talk about having and building momentum around here a lot. The former relates to business results generated by past work. The latter is forward-looking and is about business results to come from work not yet completed.
As an organization, we – along with our clients – have had a killer six months. The pinch me kind. We were presented the B2C Best of Show at the Automotive Communications Awards in Vegas in November. Graphis presented us with five Silver Awards in their Advertising Annual early this Spring. A panel of national judges presented Traction Factory and our clients with 20 awards at the BMA Bell Awards in mid-April. And to round out the month, we were presented three Communicator Awards for client video work.
The first week of May, we were notified that we had been presented four B2 Awards – two Category Winners and two Excellence Awards – in the NYC-based Business Marketing Association’s global competition. Pretty heady stuff when you consider the brands/agencies that were also winners: American Express, Microsoft, Visa, Accenture, Emerson, Rockwell Automation, gyro, TBWA/Chiat/Day, DDB Chicago and Ogilvy, among others. Of the nearly 700 entries from 260 global companies submitted, only two entries per category were awarded B2 Awards. Add Snap-on and the ALS Association WI Chapter to the list.
As I said, looking back, it’s been a rewarding six months.
So why isn’t having momentum enough? While having it is a result of smart thinking and hard work, making it ensures that you will have it for more than a few fleeting moments. Coasting does not lead to future momentum or future business success. Companies that know and have experienced the difference between having and making momentum understand that.
Today, we’re building what’s next.
Traction Factory is a business development and communications firm based in Milwaukee, WI. The firm’s business development philosophy is to help grow their clients’ businesses by bringing momentum-building tools to the business relationship.