TRACTION FACTORY AWARDED ITS 50TH GRAPHIS AWARD
Judges present Gold, Silver and Honorable Mention to Traction Factory in 2021 Design Annual.
Once again, Traction Factory work can be counted among the best creative work in the world. We’re extremely proud to share that our work on behalf of Snap-on Tools, Iron Town Harley-Davidson and ALS Association Wisconsin Chapter has been awarded one Platinum and three Gold awards in Graphis’ Advertising 2019 annual.
These wins mark the sixth consecutive Graphis publication in which Traction Factory work has won an award.
Earning a Platinum was “The Just Right Tool” storybook video for Snap-on Tools. The digital video reimagined a classic fable for auto technicians and was one of several digital and print components of our “Goldilocks” campaign for the brand’s PT850 1/2-inch air impact wrench. This award for “The Just Right Tool” is Snap-on Tools’ first Platinum award from Graphis, and fifth Platinum this year for Traction Factory.
Our team also won a Gold for our “Flank Drive Xtra” video for Snap-on Tools, which promoted a newly designed line of sockets with a high-tech feel and digital animations.
Iron Town Harley-Davidson (formerly Hal’s Harley-Davidson) received a Gold award for our “Toast to Hope” series of promotional materials for the client’s annual themed fundraising event. This year’s toga theme offered a wonderful canvas for playful photography and retouching.
Finally, our “Miracle Endings” poster for the ALS Association Wisconsin Chapter’s annual Kentucky Derby party was awarded a Gold and, more importantly, helped raise $17,000 in donations for ALS research and support services.
Congratulations again to each of our teams and client partners for continuing to produce inspiring and effective creative work.