TRACTION FACTORY AWARDED ITS 50TH GRAPHIS AWARD
Judges present Gold, Silver and Honorable Mention to Traction Factory in 2021 Design Annual.
For the second consecutive year, our photography on behalf of the ALS Association Wisconsin Chapter’s ‘Toast to Hope’ event has been recognized with a Gold Award in the 2019 Graphis Photography Annual.
This year’s winning photos, shot by Senior Art Director Mark Brautigam with creative direction from Steve Drifka and retouching by Christopher Dick, depict Harley-Davidson® riders as majestic Grecians wearing togas to promote the “toga party” theme for the 2018 event held at the Iron Town Harley-Davidson dealership.
Promotional materials using these photographs were also recognized with a Gold Award from Graphis in the 2019 Advertising Annual. Photography for the prior year’s ‘Toast to Hope’ event was also awarded a Gold in the 2018 Photography Annual.
In addition to the consecutive awards recognition for Mark Brautigam and Traction Factory, event attendance for ‘Toast to Hope’ increased for the second year in a row.
Congratulations to all our team members for once again making this event and its creative a success.