MONSTERLITHIUM 18V TOOLS
Snap-on Tools 18v MonsterLithium Launch Snap-on wanted to generate excitement for a new line of MonsterLithium Power Tools blending nostalgia for a popular counter-culture movement with new-age technology. We delivered. Working with noted artist “Dirty Donny” — whose classic Rat Fink-inspired style transcends age groups — we created launch materials featuring illustrations that captured the ferocious […]