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Hot damn, that’s a fine looking race car right there!

We’re pumped to be continuing our sponsorship of Tanner Whitten during the 2016 Global Rallycross race series.

We’re pumped to be continuing our sponsorship of Tanner Whitten during the 2016 Global Rallycross race series. In fact, our president Scott Bucher will be in the pits in Dallas TX this weekend savoring the aroma of high octane fuel and cheering Tanner on.

So check out the latest about our race team and join us in pulling for a podium finish this weekend.

Read the full story here: WHITTEN PREPARES FOR LITES RETURN WITH DREYER & REINBOLD IN DALLAS

Why We Race

It’s about building our momentum.

Daytona Double Header

Running out front is the place to be. Traction Factory is excited to be part of this first-class team.

Dallas Wrap-up

What a great weekend!

Momentum. Why having it isn’t enough.

We talk about having and building momentum around here a lot.