The two youngest starting quarterbacks (combined age: 51) to ever meet in a Super Bowl. Rihanna’s halftime show. Andy Reid matching wits with the second coach to lead his former team to the big game since Reid left Philadelphia back in 2012. Suffice it to say there was a lot going on in Phoenix, Arizona, on Sunday.

As always, there was a lot going on around the game as well — not least of all an astounding amount of money being spent on advertising. According to Forbes, the price for a 30-second Super Bowl commercial this year netted out at a record-high average of $7 million, an increase from $6.5 million in 2022.

Several brands were indeed ready for the big stage, while others shouldn’t have even bothered leaving the locker room. Along with a host of other Milwaukee marketing experts, Traction Factory President Scott Bucher shared his thoughts on the real winners and losers during this year’s broadcast on Fox.

As always, some of this year’s ads were better than others. Some brands scored touchdowns and others just didn’t seem to have the right talent on the field. Sincere thanks to the Milwaukee Business Journal for letting us be a part of their postgame show.