TRACTION FACTORY PRESIDENT REACTS TO SUPER BOWL LVI ADS
The Milwaukee Business Journal asks marketing experts in town which ads delivered –– or missed, hard.
Along with other marketing professionals in town, Traction Factory president Scott Bucher, contributed his perspective in a Milwaukee Business Journal recap of some of the best moments of the game––with all due respect to Tom Brady fans.
The stadium wasn’t filled to capacity, the country is still in the grips of a pandemic and mourning the loss of hundreds of thousands while remaining divided over politics and racial justice. With that as a backdrop, many households were, frankly, looking for a diversion. Super Bowl LV provided it for nearly 100 million viewers––although the audience was down from last year. What follows is a recap of this year’s crop of ads from a number of agency and marketing professionals in Milwaukee. Like the teams playing in it, there was much at stake for advertisers in the game––the price tag for a :30 spot was $5+ million (plus production). Some advertisers scored. Others will be able to say that they were in the game but won’t be remembered for being there.
On balance, a number of advertisers stepped it up this year. There were brands that were conspicuously absent and others that may have put the budget to better use. All that said, we want to thank the Milwaukee Business Journal for inviting us to their virtual viewing party. Enjoy.
Read the full article here: