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Six-Word Super Bowl Spot Reviews

Our team's reactions to ads from the Big Game.

The day after the Super Bowl is the ad industry’s favorite day of the year — one where advertising and marketing professionals get to be armchair experts on the multi-million dollar spots that ran during the Big Game.

This year at Traction Factory, we decided to make a game out of our morning-after reactions, and challenged TF team members across disciplines to condense their thoughts into six words or less for a handful of spots.

So without further ado, here are Traction Factory’s Six-Word Super Bowl Spot Reviews.

Hyundai – “The Elevator”

Uh, what were you selling me?
– Peter Bell, Executive Creative Director

Bateman kills, car deal falls flat.
– Matt Lemke, Art Director

Michael Bluth makes a snarky bellhop.
– Christine Gallo, Traffic Manager

Vegan food is actually very good.
– Mark Brautigam, Senior Art Director

Bud Light – “Special Delivery”

Do people care about corn syrup?
– Peter Bell, Executive Creative Director

Beer titan hits at entire industry.
– Anna Kohnen, Senior Account Executive

Duh. Bud Light is rice beer.
– Alex Lahr, Social Channel Manager

Adam Levine would’ve made this better.
– Mark Brautigam, Senior Art Director

Targeted to Millennials: corn syrup haters.
– Whitney Marshall, Account Executive

Amazon – “Not Everything Makes the Cut”

Skynet is closer than you think.
– Ibro Gulamov, Production Artist

Way more personality than Jeff Bezos.
– Travis Knutson, Digital Director

Engineers are more than micro-dosing.
– Christine Gallo, Traffic Manager

Touting your irresponsibility doesn’t seem smart.
– Anna Kohnen, Senior Account Executive

Yikes… But Prime is my life.
– Emily Moss, Account Coordinator

Burger King – “Eat Like Andy”

How is Warhol relevant to BK?
– Whitney Marshall, Account Executive

Andy Warhol’s face says it all.
– Matt Lemke, Art Director

Used hamburger now worth $2.3 million.
– Mark Brautigam, Senior Art Director

Bubly Sparkling Water – “Michael Bublé vs bubly”

Moms everywhere will love this spot.
– Alex Lahr, Social Channel Manager

Only time celebrity was used responsibly.
– Anna Kohnen, Senior Account Executive

Makes me feel for Michael Bublé.
– Christine Gallo, Traffic Manager

That’s what Michael Bublé looks like?
– Emily Moss, Account Coordinator

Verizon Wireless – “The Coach Who Wouldn’t Be Here”

Finally, here comes the tear jerker.
– Emily Moss, Account Coordinator

Contorting human emotion into a mission.
– Christine Gallo, Traffic Manager

I’m not crying – you are! Goosebumps.
– Anna Kohnen, Senior Account Executive

An emotional public relations mea culpa.
– Alex Lahr, Social Channel Manager

Audi – “Cashew”

Death better than an office job.
– Matt Lemke, Art Director

Watch out Tesla. Audi is coming.
– Anna Kohnen, Senior Account Executive

Simple cashew can show the future.
– Ibro Gulamov, Production Artist

Could’ve been a pistachios spot instead.
– Christine Gallo, Traffic Manager

Remind me again in 5 years.
– Emily Moss, Account Coordinator

Brands Can Do More Than Push Products

Burger King stands up to bullies.