The Goal

Putting on the biggest show in Music City, USA, is no small feat — but over one late-summer weekend, that’s exactly what we did. Tapping into local culture and the iconic design style that’s synonymous with Nashville, Tennessee, we helped Snap-on Tools take over the Gaylord Opryland Resort and Convention Center with Music & Metal, the 2018 Snap-on Franchisee Conference (SFC 2018). Complete with seminars and live music, family-friendly entertainment, and more than 150,000 square feet worth of product showcases, SFC is the most exclusive event of the year — where engineers, product developers and other experts gather to help franchisees load up on inventory that’s guaranteed to rock the second half of their sales year.

Welcome to the Show

When is the biggest celebration of the year much, much more than simply the biggest celebration of the year? How about when that celebration is a three-day affair for Snap-on franchisees only, jam-packed with exclusive exposure to new products, access to product developers and engineers, limited-time offers and promotions, and more ways to build their business than they could ever otherwise find under a single roof? We utilized everything from Snap-on tool storage units to custom-fabricated signage to help build out the space, making every inch a Snap-on showcase designed to help franchisees connect, learn, buy and sell.