The Goal

Community-oriented since its inception in 1949, Olmsted Medical Center has been providing easy access to healthcare — personalized, progressive and always patient-first — to Southeastern Minnesota for more than 70 years. The organization has evolved thoughtfully over time to ensure the continued delivery of exceptional care when and how it’s most convenient for the entire community. When OMC engaged us to help increase market awareness and drive both call volumes and office visits, we saw an opportunity for them to connect with patients on a deeper level than ever before. It worked: Compared to year-over-year and three-year trend performance, patient volumes and revenue alike increased significantly once we launched the campaign.

Putting patients first — by helping them do the same.

The key was to connect how our target cares for the people in their lives to how much OMC cares for them — and how important it is to turn that care inward every once in a while. Because it’s only when we’re healthy that we can be in the best position to care for, nurture and support those who matter most in our lives.

Let’s bring it in

At the same time that we were reminding patients to focus on themselves for a change, we also tasked OMC employees to re-commit themselves to one of the most firmly held beliefs at the heart of the organization’s mission: that at every level, and from the boardroom to the breakroom and beyond, every OMC employee is a caregiver.
Every OMC employee is committed to delivering an exceptional, high-quality, compassionate experience. We produced a series of posters featuring employees from throughout the organization, putting stories and personalities behind the caregivers patients were likely to run into during any given visit to OMC.