HAL-ISMS
Hal's Harley-Davidson
AdvertisingBrand Voice
The Goal
As the home of Harley-Davidson®, the Milwaukee market is like none other when it comes to Harley dealers — six alone within a 35-mile radius. To stand out in a crowded market, Hal’s Harley-Davidson needed something more than promo rates, trade-in offers and the roar of a Hog to drive purchases and service appointments. So we took the name on the door and gave him a voice. Gravelly, warm and filled with the wisdom of a decades-old easy rider, we brought Hal to life in radio spots and outdoor placements to speak frankly to riders in the Milwaukee area.
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Hear Hal’s Wisdom
In our first five radio spots for Hal’s Harley-Davidson, we let our eponymous biker give listeners a rundown on what set the dealership apart — from customer service and rider experience to their performance shop — all with a few wisecracks and rider maxims sprinkled in for good measure.