DELTA DINER PACKAGING & MENU DESIGN
Delta Diner
Brand DevelopmentProduct Naming & Identity Design
The Goal
An established 1940s Silk City-style diner located in Wisconsin’s Northwoods, the Delta Diner offers an eclectic menu and dining experience that — while featured for a national foodie audience on Diners, Drive-ins and Dives — has been a popular spot with locals since 2003. They came to us to help them develop a new proprietary system of packaged goods to be offered at the diner, through retail grocery distribution and online at deltadiner.com.
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Setting the table by raising the bar
To complement the new packaged offerings — thoughtfully curated extensions of the diner menu and foodie experience — we established an elevated packaging platform that leaned heavily on their addition of on-site coffee roasting and shift to a coffee-forward diner experience overall. The intent? Positioning the retail experience as an opportunity for customers to extend the in-person experience to the home.
'Yummy' sounds all around
With the initial rollout featuring not just the diner’s customer-favorite coffees but a variety of sauces and rubs as well, initial response and demand was strong from current diner customers and retail grocery prospects alike. Beyond establishing a vibrant new personality for individual products in the diner’s diverse lineup, the design refresh ultimately helped to solidify and add value to an emerging, evolving brand.
