Friday the 13th may be unlucky, but Thursday the 13th certainly wasn’t. On that day last week Traction Factory added three awards to its growing collection — two for creative excellence, one for service to the Milwaukee community.

At its annual 99 Show, Milwaukee Adworkers awarded Traction Factory a Bronze Nut for Experiential Advertising and a Gold Nut for Animation/Motion Graphics. Both were for work promoting the Snap-on Tools of Triumph Tour.

Traction Factory also received a Community Partnership award from The Milwaukee Fire Department. It’s our second significant award this year for non-profit work.

Traction Factory staff, clients, and friends rounded out the rewarding evening with food and drinks in Walkers Point. The name of the restaurant? Engine Company No. 3, naturally.