Selected from nearly 400 global entries, our work on behalf of the Milwaukee Admirals has been awarded in this year’s Graphis Photography Annual. Traction Factory creative teams and client partners have received recognition in this competition for seven consecutive years now, a testament to their consistent abilities to create and capture compelling moments in business, culture, lifestyle and more.

This year’s Graphis recognition — two Silver Awards — puts a well-deserved spotlight on the partnership we’ve enjoyed with the Milwaukee Admirals through the years. Our varied collaborations continue to benefit organizations like the ALS Association, the Milwaukee Fire Department, Special Olympics Wisconsin, the Autism Society of Southeastern WI, and ABCD: After Breast Cancer Diagnosis. Our dedication to this sports marketing work has raised substantial funding to support these deserving organizations (and more just like them) in Milwaukee and beyond.

We believe magic happens at the intersection of art and commerce. And we’re thrilled that this distinguished Graphis panel from around the globe has judged our noncommercial work as fresh and disruptive. More than anything, we’re honored to share this acknowledgment with our client partners and our creative teams for so consistently advocating for and creating such kick-ass work in the first place.