Fans eagerly filled the stadium (or their family room) this Sunday since a lot was at stake, not just for the game itself but for recurrent and first-time advertisers alike. Several brands stepped up their game this year, while others certainly fumbled and paid the price, literally, since a 30-second ad reportedly costed a record $6.5+ million.

Despite the Los Angeles Rams’ victory, one question remains: What ad was the clear winner for Super Bowl LVI? With other marketing experts in town, our president Scott Bucher, shared his thoughts in a recent Milwaukee Business Journal recap of the best and worst ads during the big game.