The objective this year for our client, Olmsted Medical Center, in Rochester, MN was to help them effectively reach a Super Bowl audience at home with members of their COVID bubble. We achieved it with two spots unlike any other in the game. The message: “Prioritizing your health is one of the most important and generous things you can do for yourself and the people in your life”. And, in a market synonymous with healthcare, we did it as the only brand in that category.

A win? We think so.