As its name implies, SOLUS Edge is a true cutting-edge diagnostic platform. One that equips mid-level technicians with the most advanced, sophisticated, high-level diagnostic solutions on the market. SOLUS Edge is a leading example of the technology. The challenge? Giving franchisees the confidence to make a technical sale in a short amount of time by demonstrating expertise with the technology and making the customer feel comfortable using it. With that in mind, we created marketing pieces that helped facilitate a technical sales process while — critically — also connecting on a personal, human level.
NOT YOUR AVERAGE MARKETING KIT
Forget plain corrugated cardboard: the SOLUS Edge launch kit and campaign materials were delivered to franchisees in a custom-designed cardboard box covered in campaign messaging and graphics, allowing it to double as a point-of-sale component in the starved-for-space mobile retail environment in addition to a storage device.