SOLUS EDGE LAUNCH
Snap-on Diagnostics
Product LaunchSales Channel Support
The Goal
As its name implies, SOLUS Edge is a true cutting-edge diagnostic platform. One that equips mid-level technicians with the most advanced, sophisticated, high-level diagnostic solutions on the market. SOLUS Edge is a leading example of the technology. The challenge? Giving franchisees the confidence to make a technical sale in a short amount of time by demonstrating expertise with the technology and making the customer feel comfortable using it. With that in mind, we created marketing pieces that helped facilitate a technical sales process while — critically — also connecting on a personal, human level.
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LAUNCH BROCHURE
Included in every kit delivered to Snap-on® franchisees, the launch brochure featured spreads with technicians at the forefront. The copy detailed the knowledge, reliability and trust technicians need to succeed in the garage and spoke to how the SOLUS Edge offers a leg up in career advancement.
NOT YOUR AVERAGE MARKETING KIT
Forget plain corrugated cardboard: the SOLUS Edge launch kit and campaign materials were delivered to franchisees in a custom-designed cardboard box covered in campaign messaging and graphics, allowing it to double as a point-of-sale component in the starved-for-space mobile retail environment in addition to a storage device.
