The Goal

As a destination for premium designer frames, specialty lenses and trusted eye care, Premier Vision wanted a top-to-bottom brand overhaul in order to stand apart from big box glasses retailers and other boutique eyewear providers in the market. After a detailed discovery and renewed focus on the brands and services they offer, we were able to deliver a bright, contemporary identity that was equal parts fashion-forward and service-driven.

They’ve Got The Look

From bags and business cards to notepads and appointment reminders, Premier Vision’s new identity and color palate ensured that double-takes would happen on a regular basis.