BRAND RELAUNCH
Premier Vision
Brand IdentityDigital Marketing
The Goal
As a destination for premium designer frames, specialty lenses and trusted eye care, Premier Vision wanted a top-to-bottom brand overhaul in order to stand apart from big box glasses retailers and other boutique eyewear providers in the market. After a detailed discovery and renewed focus on the brands and services they offer, we were able to deliver a bright, contemporary identity that was equal parts fashion-forward and service-driven.
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Making a Mark
We crafted a logo mark that is luxurious, confident and approachable. The large, three-dimensional P with inset V is makes a bold first impression — just like the high-end frames and concierge service Premier Vision offers to patients and customers in-store.
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A Stylish System
With an energetic new logo and brand voice, we set to work reimagining Premier Vision’s collateral with striking typography, electric colors and premium print materials.
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Bold & Bright on the Web
Premier Vision’s new identity flourished in a freshly designed and developed website that elevated the exclusivity of the high-fashion brands they carry and the optical services they provide to patients.
They’ve Got The Look
From bags and business cards to notepads and appointment reminders, Premier Vision’s new identity and color palate ensured that double-takes would happen on a regular basis.
