The Goal

One-upping our hugely successful Summer Promotion from the previous year was a tall order. But Snap-on’s partnership with Traeger wood-fired grills and grilling aficionado/country music star Tim Montana provided the perfect opportunity for capturing the attention of automotive techs who love summer barbecuing and entertaining. All we had to do was come up with a killer name and awesome merchandising material for the program. Piece of cake! (Or brisket, as it were.)


We designed smoke shack-inspired point-of-purchase materials, hand-outs, and social media videos that amped up the fun and provided grilling tips from the Smoke Master himself. We even designed props that allowed the franchisee to take an interactive role in the promotion and create and environment unique to the Snap-on experience.


After nearly doubling year-over-year sales with the prior summer promotion, The Master of the Pit promotion topped those results by selling out all available product packs and driving franchisee participation an additional 15% – meaning an increase in customers reached and A LOT more sales through the mobile stores.

Creating proprietary, engaging and easy-to-execute summer promotions has turned out to be the secret sauce for growing client revenue for years to come.