SEVEN CONSECUTIVE YEARS, ONE INCREDIBLE MILESTONE
Graphis awards Traction Factory in the 2024 Advertising Annual.
Awards at this level are unicorns. Triplet unicorns are, well, pure joy. While the occasion has us celebrating the idea that a respected panel of platinum-winning and gold-winning creatives have judged our work to be worthy of recognition at this level, what we are really doing today is celebrating client relationships. We are celebrating “trust”.
In one case, we are celebrating the trust that led us to reimagine how healthcare communications might look in a market synonymous with healthcare. We are celebrating innovation, we are celebrating significant change and advocacy, and we are celebrating the resulting successes that followed.
In the other, we are celebrating collaboration and confidence in the shared team’s ability to take a new idea and deliver it at a very high level – in this case, a level beyond the last award-winning idea.
These awards, like others that came before, validate the concept that magic happens at the intersection of art and commerce. They confirm that fresh, disruptive, strategic work that resonates with an audience wins in every sense of the word.
Congratulations to our client partners. These awards are shared awards. Many thanks to our TF team and our treasured business partners for your contributions. The last ten years have positioned us to be prepared for the upside-down world we live in. We remain laser-focused on building momentum with and for our clients.