We’re pleased to share that Traction Factory clients, Snap-on Tools and the ALS Association WI Chapter, have been collectively awarded three Silver Awards in the 2022 Graphis Design Annual. The awarded work, selected from 750 entries and representing work from entrants in 24 countries, raises the total number of awards presented by Graphis to our client teams to 61.

The “Stubzilla” work was intentionally conceived as a disruptive way to introduce the Snap-on® PT338 3/8″ Drive Stubby Air Impact Wrench into a competitive product category. The “Own Every Moment” logo design supported a year-long selling and customer support strategy across the franchise dealer network in North America. The ALS Association WI Chapter “Hats, Hooch, Horses and Hope” Kentucky Derby poster was another in an award-winning series of original posters created to support ALS patients and their families — an even more challenging effort impacted by the global pandemic.

Magic happens at the intersection of art and commerce. It really does. Kudos to our teams and a hearty thanks to our client partners advocating for the work.