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Traction Factory Wins Prestigious 2018 Platinum Graphis Award

Ad agency also recognized with three silver and a merit award for ALS Association Wisconsin Chapter creative.

Christmas has come early for our team at Traction Factory.

We’re thrilled to announce that we’ve been honored with a platinum award in the Graphis Advertising Annual 2018 for “2 Minutes,” a poster promoting the ALS Association Wisconsin Chapter’s 2017 Kentucky Derby Party. “2 Minutes” was selected amongst nearly 300 international winners.

“We’ve been partners with Traction Factory for over eight years, and their level of driven, proven and now award-winning success is what we’ve come to depend on them for,” said Melanie Roach-Bekos, Executive Director, ALS Association Wisconsin Chapter.

Our team designed an emotive poster exposing the viewer to the insight that patients diagnosed with ALS are in a race for their lives — while also raising awareness of the disease and increasing attendance for the 2nd Annual Kentucky Derby Party.

In addition to the platinum award for “2 Minutes”, our work for the ALS Association Wisconsin Chapter was recognized by Graphis with three silver awards: “Rockin’ for a Cure” (Ryan Carter, Art Director); “Hal’s Toast to Hope” (Mark Brautigram, Senior Art Director); and “Walk to Defeat” (Brent Goral, Senior Art Director). Another project, “I am ALS” (Peter Bell, Art Director), received a Graphis award of merit.

“This certainly has been a stellar year for our teams,” said Scott Bucher, Traction Factory president. “For Peter to be recognized with a Graphis platinum award speaks to the world-class work he is leading and our creative teams are executing. This is a big achievement for us and the Milwaukee advertising community and I couldn’t be more proud of our staff for their continued hard work and commitment to delivering the most innovative and internationally recognized creative for our clients.”

Sixth Time’s A Charm with Graphis

Traction Factory wins a Platinum and three Gold awards in Graphis’ Advertising 2019 annual.

Traction Factory earns Graphis Gold for Snap-on Tools branding

Branding work for Snap-on Tools earns its second Gold Award in Graphis’ Branding 7 collection.

Traction Factory Makes Graphis History

Poster for ALS Association Wisconsin wins a record-breaking fourth Platinum Award.

A Big Night at the 2018 Bell Awards

Traction Factory and clients receive 13 awards at BMA Milwaukee’s annual show.

Graphis awards Traction Factory for typography

ALS Association Wisconsin Chapter poster earns Platinum, logo for Snap-on Tools receives Gold.