Selected from over 400 global entries, we share this Silver Award with photographer, Kevin Netz, and our client, Snap-on Tools. It’s the second win for “Tiny Ratchet” –– the new Snap-on Tools stubby ratchet. This work also received an Automotive Communications Award at the AAPEX show held annually in Las Vegas (virtual event this year). This is the second consecutive year that we’ve partnered with Kevin Netz and won recognition from the judges at Graphis in the Photography Annual. Last year’s portrait series of Nashville recording artist, Tim Montana, for the Snap-on Tools Master of the Pit program also won a Gold Award.

Traction Factory and our good friend, Mark Brautigam, were awarded Gold Awards the two previous years for brand work for our client, Hal’s Harley-Davidson, supporting the ALS Association Wisconsin Chapter.

Congratulations to the team and our partners in photography. Being selected to win at this high level is an accomplishment. Achieving it four years running is a testament to the skill and effort the combined team brings to the work. Finally, we send a hearty thanks to our client for advocating for this work. We are excited to share this award with you.

WINNER:

“Tiny Ratchet”
Poster
Snap-on Tools
Graphis Credits | Photographer: Kevin Netz

Previous Awards:
Gold Award, Graphis Photography 2020
Gold Award, Graphis Photography 2019
Gold Award, Graphis Photography 2018
Automotive Communications Award, Women in Auto Care 2020