TRACTION FACTORY RECOGNIZED FOR ITS 100TH GRAPHIS AWARD
What it means to us — and why
“Traction Factory, under Scott Bucher’s magic wand, has been a consistent Graphis Award Winner. Over 100 Platinum, Gold and Silver Awards in Advertising, Design & Film. They’re a multitalented Wisconsin dynamo.”
B. Martin Pedersen, CEO & Creative Director at Graphis
Being fiercely independent doesn’t mean you can’t enjoy the company you keep.
We’re both honored and humbled here at Traction Factory to join the list of industry icons judged worthy of a Graphis Master designation. Many of our team members and creative partners over the years have been inspired by the work created by the shops and individuals on that list — and to now have our name forever associated with their names feels like not just an endorsement, but something close to validation.
Why? Because we’re not just a compelling collection of talent and experience. We’re passionate about the work we do, and we do our best work for our client partners who truly understand that magic happens at the intersection of art and commerce.
The biggest thing we have in common with all those creative giants on the Master list is a belief in the value of our purpose. A belief driven not just by talent and experience, but by conviction. And by the knowledge that creative passion applied with strategy and purpose drives interest, action and results.
Thank you to B. Martin Pedersen, CEO and creative director at Graphis, for recognizing our work. We look forward to piquing your interest (and paying it off) time and time again in the years to come.
See more of our Graphis-awarded work here.