Momentum comes in many forms – including a friendly neighborhood burger competition. This year, Traction Factory is proud to be competing in Merriment Social’s March Madness Happy Hour Burger Challenge.

This year’s contest pits the burgers crafted by eight Walker’s Point businesses against one another for a spot on Merriment Social’s menu and a large donation to the nonprofit of their choice.

Our partner is the Milwaukee Fire Department’s Warm Up Winter program, an initiative that provides winter coats and cold-weather gear to Milwaukee Public School students in need – a crucial cause even as Milwaukee begins to thaw.

We worked to create the MFD Truckie, a burger made to fuel the heroic men and women of the Milwaukee Fire Department. Featuring a 1/4 lb. bacon-infused beef patty, provolone cheese, a sweet & sour agrodolce sauce made from brussels sprouts & leeks, a jalapeño-buttermilk dressing, and a perfectly-crisp pecorino cheese chip served atop an onion roll, this burger packs some serious flavor.

Want to taste the MFD Truckie for yourself and help kids throughout Milwaukee? Visit Merriment Social March 13-16 during happy hour from 4pm to 6pm and order one for only $5, or visit anytime after 6pm on Thursday, March 15 to order one for just a few dollars more. Your purchase – and your vote – will help advance the MFD Truckie burger and Warm Up Winter to the next round of the challenge and enter you to win a $500 Merriment Social gift card.

We can’t wait to see you there.

Share pics of your MFD Truckie on Instagram using #MFDtruckie.