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Celebrating Success at the 2019 Bell Awards

Traction Factory and clients earn 11 awards at annual ANA Milwaukee event.

Last week was a big deal for Traction Factory.

We finally experienced two glorious days of late spring warmth here in Walker’s Point. Our hometown Milwaukee Bucks won the first two games of the 2019 NBA Eastern Conference Finals. And our Traction Factory team came home with eleven Bell Awards (listed below) at the annual award show hosted by ANA Business Marketing Milwaukee.

We’re thrilled with the outcome at the ANA Bell Awards – and for a couple of reasons. First, we’ve long believed the best client work happens at the intersection of art and commerce. The national panel of client- and agency-side professionals judging this year’s Bell Awards recognize work that is strong creatively, is top-of-category from a strategic perspective and has demonstrated measurable business results. 

Second, the awards presented at this year’s Bell Awards show, when added to the more than 100 awards presented to TF over the last 8 years at this show, is recognition of this team’s ability to deliver consistent high-level client work over time.

I’m very proud of our team. The eleven awards represent work produced in collaboration with six unique clients. That trusting partnership is incredibly important to us and to the process.  The result: each client team has the same expectation. Kick-ass work. It happens here.

 

BELL AWARD

Non-Profit Campaign:
2018 Stickin’ It to ALS — The ALS Association  Wisconsin Chapter & Milwaukee Admirals

Video, Promotional:
PT850 Social Campaign Video — Snap-on Tools

  • Also the winner of Graphis Platinum Award (Advertising 2019); Communicator Awards Gold Award of Excellence

Animation or Motion Graphics:
Flank Drive® Xtra — Snap-on Tools

  • Also the winner of Graphis Gold Award (Advertising 2019); Communicator Awards Gold Award of Excellence

Video, Short Form/Commercial Spot: 
2018 Black-N-Blue Ball Sponsor Video — MDA of Southern Wisconsin

Original Photography:
Toast to Hope Photography – Toga — Iron-Town Harley-Davidson / The ALS Association Wisconsin Chapter

Themed Special Event:
2018 Black-N-Blue Ball Event Materials — MDA of Southern Wisconsin

Large Tradeshow Exhibit (Over 500 sq. ft.):
Music & Metal – Snap-on Franchisee Conference 2018 — Snap-on Tools

EXCELLENCE AWARD

Themed Special Event:
SuccessWorks Rocks! — SuccessWorks at  University of Wisconsin – Madison, College of Letters and Science

Product/Capabilities Brochure or Catalog:
Tool Storage Brochure  Series — Snap-on Tools

Integrated Communication Program (Budget $100K to $200K):
Music & Metal Promotion — Snap-on Tools

Integrated Social Media Campaign:
Warm Up  Winter Burger Promo — Traction Factory & Milwaukee Fire Department

ALS poster design wins Graphis Gold

Event poster picks up second Gold award.

‘Toast to Hope’ photography wins Graphis Gold

Second consecutive Photography Gold for client event.

Sixth Time’s A Charm with Graphis

Traction Factory wins a Platinum and three Gold awards in Graphis’ Advertising 2019 annual.

Traction Factory earns Graphis Gold for Snap-on Tools branding

Branding work for Snap-on Tools earns its second Gold Award in Graphis’ Branding 7 collection.

Traction Factory Makes Graphis History

Poster for ALS Association Wisconsin wins a record-breaking fourth Platinum Award.